We’re excited to announce the third annual Texas Forever Fest 2025! Come celebrate the food, art, music and people of our great state from 11 am to 6 pm on Saturday, March 22, 2025 at Plano’s Haggard Park.

From Caddo Lake to Cadillac Ranch, from the Rio Grande to the River Walk, our beautiful state is home to big skies and even bigger dreams. And we’re gonna throw a party just as big as Texas!

There’s no friendlier place than our home state, and we’re rolling out the welcome mat at this free celebration for all ages. Enjoy live music, entertainment, activities, food, drinks and vendors all influenced by Texas’ diverse culture and spirit.

The festival is free, but adults 21 and up can purchase tickets for The Spirit of Texas Tasting hosted by our friends from Texas Whiskey Festival. Ticket link https://bit.ly/3PmbRYh

Media inquiries: Email Natalie Walker at nwalker@plano.gov

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Drumroll please… Announcing your headliner of the 2025 Texas Forever Fest main stage:

The one and only Aaron Watson

For over 20 years now, Aaron Watson has traveled the land as country music’s ultimate underdog troubadour – a truly independent artist with the spirit of the American frontier in his veins, and a self-made empire to match.

The Amarillo native has reached the Top 10 of Billboard’s Country Album chart five separate times – an impressive feat by any standard – and that includes his triumphant 2015 set, The Underdog, which landed at #1, becoming the first independent album in the history of country music to top the Billboard Country Albums chart.

Aaron has under his Texas-size belt buckle:

1 billion global streams
1.3 million social reach
16 TX #1 singles
10 Top 10 albums
10 songs with 25M+ streams
3,000 live shows

We hope y’all are all able to join us at Texas Forever Fest on March 22 from 11 am-6 pm! This free, family-friendly fest is presented by @heb and will feature live music, entertainment, shopping, food and more in Plano’s Haggard Park.

Here's our Festival Music Lineup:
11:00am - Austin Akins
12:00pm - Mariachi Fuzion
1:30pm - The Peterson Brothers
3:00pm - Shaylen
4:30pm - Aaron Watson

STREET CLOSURES

Be aware on Saturday, March 22, 7 am-8 pm, these streets will be affected by the event:

• H Avenue from 15th Street to 16th Street – all lanes closed
• 15th Street from I Avenue to H Avenue (adjacent to Haggard Park) – outside (far-right) westbound lane closed

16th Street from H Avenue to I Avenue – all lanes closed